On an average, non-YouTube’d day, Marshall keeps her makeup relatively simple with a natural-hued lipstick like Rouge Dior Liquid Lipstick in #614 Jungle Matte. When it comes to lips and eyes, it’s all about balance. “I tend to focus on one or the other, eye or lip, and don’t do both bold.” Whether beige or more pink, it's always a color that enhances her natural look.
Her combined style DNA—part practical East-Coaster, part laid-back Angeleno—means she’s especially happy with the recent beauty trend to favor a more realistic, I-woke-up-like-this vibe. “I like the pivot in the industry where they’re embracing natural beauty," she says. "There are no real rules to makeup.”
When she needs to switch her look throughout the day, whether it’s prepping for on-camera work, a big meeting, or evening plans, Marshall leaves her eyes alone and focuses mostly on upping her lip game. “The only thing I’ll really change is my lip color. I still like to look like myself, but I’ll add a pop of color on my lips.”