1. Heavy, Thick Foundation
If you have acne scars or discoloration on your forehead and cheeks, you might turn to a full-coverage foundation to hide your imperfections. While you might conceal these problematic spots, Porter explains because your skin now has more fine lines and enlarged pores, the thickness of the foundation can seep into these areas, making them more pronounced. Trying to completely cover with too much product will make your complexion very dull and your makeup will look caked on.
What Makes You Look Fresh-Faced: Strategic Placement of Foundation
For a smarter approach that will still give you the coverage you’re seeking without adding candles to your birthday cake, Porter suggests using a lighter coverage foundation or be specific about where you put makeup. For more mature skin, I like to focus on the center of the face and blend outward to avoid making the foundation look like a mask.Also, I only apply powder to the areas that will get oily or need a little setting power, not all over. When applying your makeup, she also recommends patting instead of rubbing to ensure it doesn’t settle in thick.
2. Dry Skin
As you start inching toward your 40s, 50s and beyond, you might notice that your once oily-skin is now drifting more towards the dry side. Though this is a natural part of aging, it can also make you look older, explains makeup artist. If your skin is dry, your makeup may flake, crack and look dull, thus making you look weathered.
What Makes You Look Fresh-Faced: Dewy Complexion
In addition to applying a moisturizer or primer prior to makeup application, Annen suggests selecting products that feature hydrating properties, or offer a dewy or satin finish instead of matte.
3. Heavy Eyeliner
If you’ve been using the same trusty eyeliner for decades, creating that go-to cat eye look is almost as second nature as brushing your teeth. It’s tempting to never leave the house without those thick lines encompassing your eyes, but Porter says heavy eyeliner comes across even harsher as you get older, especially when it settles into the tiny wrinkles in your eyes.
What Makes You Look Fresh-Faced: Softer Lines
Instead of looking like you pulled an all-nighter, go for a softer look with a creamy pencil eyeliner, Porter recommends. After you apply a thin line, smudge it just a tad. This will help prevent the skin from crunching up and creating more texture on the lids, since creamy products are more flexible. Using cream formulations are much more texture-friendly and look beautiful on mature skin.
4. The Wrong Shade of Under-Eye Concealer
Prepare for your mind to be blown: there’s a solid chance you’ve been using the wrong shade of under-eye concealer…your whole life.Many people stick with a traditional shade, without ever realizing how important it is to match your dark circle-fighter to the pigment of your face.
What Makes You Look Fresh Faced: A Concealer Shade That Matches Your Skin Tone
Think about the color wheel when addressing under-eye dark circles. Pink can even out fair skin that’s ruddy and will neutralize purple under-eye circles. Yellow is best for olive or darker skin tones and will neutralize purple-blue under-eye dark circles.
Remember that dark circles and puffy eyes aren’t the same issues. In fact, if you put makeup on top of puffy eyes, she says it’ll only make it look more obvious. Instead, she suggests using eye creams or gels that feature caffeine or vitamin E to tighten your skin and reduce swelling.
5. The Wrong Shade of Blush
For those who lean towards more pale skin than olive, blush can add some much-needed color to your face—highlighting your cheekbones and accentuating your eyes. But that blush you’ve been using since 1985? It’s probably the wrong shade for your skin today. And the way you applied it when you were a teenager? It’s now time to use a more mature hand stroke. “Many times, people want to concentrate their color directly on the apples of the cheeks while smiling. This will actually make your face look more droopy since the placement of that cheek color drops when you’re not smiling. Mature skin can often look dull or overdone with the wrong cheek color.
What Makes You Look Fresh-Faced: Well-Placed Cream Blush
What’s a fresher technique? Porter says to keep a straight face when applying and opt for a cream color over a powdered blush and finish off your look with a bronzer. Using thin layers, make sure to blend upward towards your temple area to create a natural flush. Using a bronzer on the perimeters of your face and lightly on the cheek area can add a youthful radiance to the complexion as well.